Business Profile Guidelines

Your Business Profile defines your business’s presence on our app, it allows potential customers to find you and contact you. We are excited you are eager to be in our Digital Phonebook & want to help you understand our guidelines so that you can be confident your Business Profile will get through the review process quickly.

The base principle of our guidelines is simple - we want to provide a safe experience for users and a great opportunity for all businesses to be successful.

Before You Submit

To help your Business Profile approval go as smoothly as possible, review the common missteps below that can slow down the review process or trigger a rejection. This doesn’t replace the guidelines or guarantee approval, but making sure you can check every item on the list is a good start.

Make sure you:

  • Ensure you are registering a business and not a registered company
  • Are using your own business name
  • Are 16 years or older
  • Check if your business name is not already registered with Corporate Affairs and Intellectual Property Office.

1. Business Logo

Your business logo is what users will remember when they think of your Business Profile. Logos should not include content that is offensive, insensitive, upsetting, intended to disgust, in exceptionally poor taste, or just plain creepy. Examples of such content include:

1.1 Be sure to not use images when promote defamatory, discriminatory, or mean-spirited content, including references or commentary about religion, race, sexual orientation, gender, national/ethnic origin, or other targeted groups, particularly if the image is likely to humiliate, intimidate, or harm a targeted individual or group.

1.2 Realistic portrayals of people or animals being killed, maimed, tortured, or abused, or content that encourages violence. Images cannot solely target a specific race, culture, real government, corporation, or any other real entity.

1.3 Images that encourage illegal or reckless use of weapons and dangerous objects, or facilitate the purchase of firearms or ammunition.

1.4 Overtly sexual or pornographic material, defined by Webster’s Dictionary as "explicit descriptions or displays of sexual organs or activities intended to stimulate erotic rather than aesthetic or emotional feelings".

1.5 Inflammatory religious commentary or inaccurate or misleading quotations of religious texts.

Business Logos which fall within these examples are subject to your Business Profile being rejected and further prohibited from featuring in our Phonebook.

2. Business Name

A business’s name contributes to their brand. Business names should not include words which are offensive, insensitive, upsetting, intended to disgust, explicit or just plain creepy. Business names should not encourage racism, violence, crudity, recklessness, illegal activities or religious beliefs.

3. Social Media Handles

We encourage businesses to add social media handles to their Business Profiles. Ensure social media handles:

3.1 Do link directly to the business’s presence on the social media platform.

3.2 Are active, therefore not broken, if while reviewing your business profile we recognise the link doesn’t show a user, we will remove the link from your business profile. A good way to ensure the @username is not broken is to type the username after the website in a web browser URL. For example: To test @quickappsbb on Facebook we type ‘’ in our web browser URL.

3.3 Do not promote:

3.3.1 Illegal activities

3.3.2 Explicit content

3.3.3 Violence

3.3.4 Racism

3.3.5 Crudity

3.3.6 Offensiveness

4 Other Business Data Accuracy

Customers should know what type of business they contacting when they visit your Business Profile so make sure all other business data is accurate, including your bio, subcategory and website. Remember to keep them up-to-date.

4.1 Ensure your bio describes your business's services/products to your customers clearly. Refrain from putting hours of operation, websites, email address, contact information, social media handles and addresses in your bio, as their are provisions for those types of data on your Business Profile. You are allowed to use emojis in your bio.

4.2 Select the most accurate subcategory for your Business Profile. If you don't see a subcategory which is applicable for your Business Profile, you may contact us. If you're way off with your selection, your Business Profile may be rejected and you will have to resubmit a new Business Profile or we may change the subcategory for you.

4.3 Your website should lead to your business's website. Websites should not lead to broken links. Ensure your website does not promote:

4.3.1 Illegal activities

4.3.2 Explicit content

4.3.3 Violence

4.3.4 Racism

4.3.5 Crudity

4.3.6 Offensiveness

4.3.6 Pornagraphic Content

After You Submit

Once you’ve submitted your Business Profile in the QuickBusiness app and you’re in the review process, here are some things to keep in mind:

  • Timing: We will examine your Business Profile as soon as we can.
  • Status Updates: The current status of your Business Profile will be reflected in QuickBusiness app, so you can keep an eye on things from there.
  • Are 16 years or older
  • Rejections: Our goal is to apply these guidelines fairly and consistently, but nobody’s perfect. If your Business Profile has been rejected and you have questions or would like to provide additional information, please contact us at [email protected]. This may help get your Business Profile in QuickBusiness Book, and it can help us improve the Business Profile Review process or identify a need for clarity in our policies.

We’re excited to see your business!

Last Updated: 20th September 2021


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